Alice Gombert
Welcome into her work!
In this section, you will find Alice's projects realized during her studies. These works are creative, technical, and innovative. From the realization of a marketing campaign to the creation of an eco-friendly brand, here are her ideas and analysis. Connecting consumers with the core values of a brand is Alice's guiding principle.
Trade Reward Repeat
London, United Kingdom
We are a team of Fashion Marketing and Management students at LCCA (London College of Contemporary Arts).
TRADE REWARD REPEAT is a concept of upcycling to create a positive outlet for waste in the fashion industry. Through recycling old garments, and repurposing them to retain Urban Outfitters clients whilst introducing them to a new sector within Urban Outfitters stores.
Vital
London, United Kingdom
We are Vital. A British ready-to-wear sustainable brand, that consists of essential wardrobe pieces that are non-seasonal and gender-neutral. Each piece is made with the quintessential purpose of feeling your best self-reaching the highest version of yours. We established our brand through the love of timeless elegant garments. Our mission is to deliver clothing that is created with love.
OFF-White
London, United Kingdom
This project explores how fashion delivers value to its global customer base through a range of cohesive strategies and tactics that are central to the customer experience.
Marketing provides the essential links between the customer and the product, a key aspect of the creative industries.
Here is a new integrated marketing campaign for the brand: OFF-White, created on the basis of my research into key marketing trends and market analysis.
Ray-Ban
London, United Kingdom
There has been a long relationship between music and fashion brands.
This project aims to help you understand the power of creative appropriate branding strategies and why the consumer will engage with this music brand affiliation, to create a new promotional campaign proposal.
Caudalie
London, United Kingdom
This project aims to launch a new hair care line within Caudalie, designed for women of all ages and origins. Recognizing a gap in the market in terms of the diversity and personalization of hair care products, this range aims to meet the specific needs of each hair type. We aim to guarantee authenticity and environmental commitment to our consumers, by offering them products that are adapted and customizable.
With our range, the dilemma of choosing the right products for each hair type will be solved, offering a tailor-made solution for every need.
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You can find the business plan for this project as well as a trend analysis.